How to Start Your Own Headwear Brand
- 05 Jan, 2018
Over the past few years we have helped entrepreneurs from kids at school to adults with day jobs, to create either a brand of their own, or assisted them in setting up a small business to sell personalised caps to customers via social media.
Below is some sage advise in how to go about this.
KEEP YOUR DAY JOB
I wish I was given this advice in the beginning, but perhaps most importantly, keep your day job for as long as possible. This income will help you with the set up of your business, and relieve some of the financial pressure of launching your new venture or business. You want to invest your money into getting caps branded / personalised and marketing your business, so be sure to have a secondary income to help with this before you go ahead and rely on your cap business to pay for itself.
DO YOUR HOMEWORK
Do a lot of homework! Find a gap in the market to target, particularly one where there is a lack of product. Think where your brand may belong in the cap market, and what styles you’re going to go for with your designs. Shop around and see what is in fashion, and what’s not selling very well. Spotting trends that are on the rise is great, as you’ll be able to cater for a growing market that is yet to be dominated. Coming up with a great logo or design that you want to have embroidered on your caps is a great way to stand out against the other brands out there.
LOGO or BRAND
Design a catchy logo for your company that complements the name. Your logo needs to stand out, be unique, and if you want to have it embroidered on the caps you design, be sure the colours are neutral and won’t be difficult to match. Your logo can be your brand, like a fashion label or statement. You can design the brand and sell the cap with just the brand embroidered on it. Other clients have designed a brand to represent a culture and have added a personalised element to make it unique to the customer. By doing this you are generating sales and promoting your brand, while offering the customer a unique product at the same time. If you’re unsure about your logo, hiring a professional could well be worth the expense. The logo is arguably one of the most important aspects of a fashion brand, so don’t rush this step and consider it carefully.
CONSIDER SOCIAL MEDIA
Sell your stock online, using social media. Everyone is on one platform or another. Not only will your products have a wider reach, but you’ll be able to utilise different marketing strategies to get a lot more visitors interested and buying your stuff. Start off with friends, family and work colleges. Slowly your brand will gain traction, posting and sharing products that you have done for other customers provides great social evidence that people are ordering and that you will deliver. Facebook and Instagram are great platforms to attract constant sales.
So there you have it, the basic steps towards starting your own headwear brand. If you feel like you’ve got a lot of good ideas that could potentially make you a success, what are you waiting for?
Ready to get started? Hit us up! We can Help